The Kalter Markt in Ellwangen is one of Germany’s oldest and most iconic traditional horse markets, deeply rooted in centuries of equestrian, agricultural, and rural heritage. Held every January, this historic winter festival brings together horses, farming culture, hunting traditions, and community life in a way few modern events can replicate.
Scheduled for January 11–14, 2026, Kalter Markt remains a must-visit event for horse enthusiasts, breeders, rural professionals, and cultural travelers seeking an authentic German equestrian experience.
Kalter Markt Ellwangen 2026 – Event Overview
Event Name: Kalter Markt Ellwangen
Dates: January 11–14, 2026
Location: Ellwangen (Jagst), Baden-Württemberg, Germany
Duration: Four days
Event Type: Traditional horse market, rural fair, cultural festival
Audience: Horse breeders, riders, farmers, hunters, families, tourists
Known as the “Cold Market,” Kalter Markt owes its name to both its winter timing and its historic role as a seasonal horse trading center.
About Kalter Markt Ellwangen
The Kalter Markt dates back hundreds of years and is recognized as one of southern Germany’s most historically significant horse markets. Originally established as a winter livestock and horse trading hub, the market played a vital role in regional agriculture and transport.
While modern horse trading methods have evolved, Kalter Markt continues to honor its origins through ceremonial horse presentations, prize shows, and equestrian parades. The event has grown into a broader celebration of country living, blending equestrian tradition with local culture and seasonal festivities.
Kalter Markt Program & Format
Equestrian Traditions & Horse Events
- Horse Prize Shows (Pferdeprämierung):
Horses are presented and judged for quality, conformation, and traditional working suitability. - Traditional Horse & Rider Parades:
Decorated horses, riders, and carriage teams parade through Ellwangen’s historic streets. - Equestrian Exhibitions:
Showcasing horse breeds, carriage driving, and traditional horsemanship.
Market & Fair Activities
- Krämermarkt (Traditional Traders’ Market):
Regional products, crafts, tools, clothing, and equestrian-related goods. - Agriculture & Country Living Exhibits:
Displays focused on farming, rural innovation, and hunting culture. - Winter Fairground:
Food stalls, local specialties, and classic fair attractions.
Each day blends equestrian heritage with social and cultural activities, making Kalter Markt a unique winter destination.
Signature Highlights of Kalter Markt
Horse Prize Day
A central event celebrating Ellwangen’s historic role in horse breeding and evaluation, attracting breeders and spectators alike.
Ceremonial Parades
One of the most photographed moments of Kalter Markt, featuring horses and riders in traditional attire against Ellwangen’s medieval backdrop.
Rural & Hunting Culture
Beyond horses, the event highlights countryside traditions, regional cuisine, and agricultural craftsmanship.
Visitor Experience at Kalter Markt Ellwangen
Atmosphere
Authentic, historic, and community-focused, offering a genuine alternative to modern commercial horse shows.
Food & Local Cuisine
Visitors can enjoy traditional Swabian winter dishes and regional specialties in local taverns and market stalls.
Family-Friendly Festival
Open-air markets, parades, and fair activities make Kalter Markt suitable for visitors of all ages.
Attending Kalter Markt feels like stepping into a living piece of German equestrian history.
Entry & Participation
Who Participates:
- Horse breeders and owners
- Farmers and rural businesses
- Riding and carriage clubs
- Cultural and community organizations
Visitor Access:
Most market areas are open to the public, with free or minimal entry for general visitors.
Why Visit Kalter Markt Ellwangen?
- One of Germany’s oldest traditional horse markets
- Authentic winter equestrian and rural culture
- Historic horse parades and prize shows
- Unique blend of horses, farming, and community life
- Ideal for cultural travelers and horse enthusiasts
For anyone interested in equestrian heritage, rural traditions, and historic German festivals, the event offers an unforgettable winter experience rooted in centuries of horsemanship and community celebration.
Event Organizer
Organizer: City of Ellwangen (Jagst)
Experience: Organizer and guardian of the Kalter Markt tradition, preserving one of Germany’s most important historic horse markets and rural festivals.
